10 years of experience in sales forecasting (detailed to the point of sale), participated in the development and implementation of marketing activities, calculated the cost of an incremental/sold unit, participated in budgeting, prepared part of the presentation to protect the budget in her area, drew up and implemented an action plan to minimize losses , collected and analyzed the market map, was engaged in cost optimization, developed merchandising standards, was engaged in the analysis and collection of Accounts Receivable, hired and trained personnel in the distribution department (printed products, therefore, we considered advertisers as "salesmen", and we were distributors), concluded agreements with distributors and outlets, held meetings and negotiations