KPIs for Marketing campaign
Why a dashboard is needed: to assess the effectiveness of each advertising channel in various aspects and to monitor the deviation of actual figures from the plan.
On the main page — KPIs of digital channels of the marketing department. On a separate sheet — details on the effectiveness of television advertising.
On the main page — KPIs of digital channels of the marketing department. On a separate sheet — details on the effectiveness of television advertising.
Alex Kolokolov
CEO & Founder at Data2Speak Inc
Contact me directly via messengers
See also
Digital Costs
Interactive sales funnel is an advertising efficiency assessment basis on different channels.
Loyalty analysis of event visitors
Event attendee loyalty analysis dashboard with age, gender, race, marital status, income, and education segmentation.
KPIs for Marketing campaign
Marketing campaign effectiveness dashboard, analyzing clicks, CPM, CRT, CPV, expenses, and budget deviations.
Event Quality Assessment
A dashboard for event quality assessment, showing participant count, average age, awareness sources, detail rating, and NPS.
Marketing Director's Report
A marketing dashboard analyzing website traffic, user dynamics, and conversion rates, segmented by time, location, and sources.