Operational report for the Marketing Director

This operational dashboard is specifically designed for marketing directors to provide in-depth analysis of website traffic. It allows identifying the most visited sites as well as the least popular ones, which might be candidates for discontinuation.

Why dashboards are needed: they enable the tracking of user growth or decline by month, analyzing conversion rates, and other crucial marketing metrics, which is critical for optimizing marketing efforts and enhancing the effectiveness of advertising campaigns.

The analysis on the dashboard can be conducted in terms of different time periods, countries, regions, and traffic sources, allowing the marketing director to receive detailed and targeted data for making informed decisions and improving the overall marketing strategy.

See also
Digital Costs
Interactive sales funnel is an advertising efficiency assessment basis on different channels.
Loyalty analysis of event visitors
Event attendee loyalty analysis dashboard with age, gender, race, marital status, income, and education segmentation.
KPIs for Marketing campaign
Marketing campaign effectiveness dashboard, analyzing clicks, CPM, CRT, CPV, expenses, and budget deviations.
Event Quality Assessment
A dashboard for event quality assessment, showing participant count, average age, awareness sources, detail rating, and NPS.
Marketing Director's Report
A marketing dashboard analyzing website traffic, user dynamics, and conversion rates, segmented by time, location, and sources.